Everything is a Cult
Large institutions are cynical and stagnant. In the Catholic church, 1% of the members agree with Catholic teachings. 99% just say “whatever.”
A cult is intimate, not bureaucratic. Belief is concentrated and idealistic. If they succeed, they institutionalize and bureaucratize, and the cult is no more.
Transformers is about joining a cult. You wake up, look outside, and an esoteric secret is revealed: giant robots exist. The giant robots (Gods or angels) are trying to save the world from the evil giant robots (demons). You keep the secret, and become initiated.
Lord of the Rings is a cult. A secret ring that has the power to destroy the world. The cult ("fellowship") must destroy it by going on a road trip.
Harry Potter: A boy secretly has magic powers, but no one can know, because “death eaters” (demons) are trying to destroy the world. He is the Messiah who is prophesied to save everyone. He has to journey to an ancient castle and learn magic to defeat the demon lord,
Satan— I mean, Voldemort.The Chronicles of Narnia: Kids enter a secret world where they have to save the world from demons.
Star Wars: the cult is called “the Jedi Order,” and the Sith are the demons.
Dragon Ball Z: The members are called Saiyan. They must train their powers to unlock the esoteric power of super Saiyan to save the world from evil Saiyan (demons).
Naruto: The cult members are called ninja, and Naruto must become Hokage (Messiah) to save the world from bad ninjas (demons). The interesting twist is that the demons are inside the heroes.
Code Geass: a cult must save Japan, and then the world.
Marvel comics might be anti-cult propaganda. In Marvel, the “hero” is a lone wolf (Spiderman, Batman, Superman), and it’s the villain who has a cult following.
All mythologies are cultic:
The Indo-European Maennerbund is a cult.
The Ramayana is about Rama starting a cult with his monkey friends to save the world from demons.
The Mahabharata is about Arjuna and his brothers joining the cult of Krishna.
Romulus was a cult leader, as was Aeneas.
Noah starts a cult, with the boat and the animals.
Lot has a little cult. It’s just his family, but it turns into the entire nation of Edom.
Abraham starts a cult. It’s fairly successful.
Moses starts a cult, and leads his followers to the promised land.
Christ starts a cult.
Muhammed started a cult.
George Washington was a leader within the Freemasons, a cult.
Marx, Lenin, Stalin, and Mao were all cult leaders.
Hitler joined several cults, or was connected to cults through his subordinates:
the Aufbau Vereinigung, Bayreuth Circle, Thulegesellschaft, Bund Oberland, DAP (1903), DST, Wandervogel, Deutscher Volksverein, Pan-German League, DSRP, DRP, Kosmikerkreis, Fatherland Party, Reichshammerbund, KfdK, Anthroposophy (via Rudolf Hess), Ariosophy, Bruederlicher Kreis, German Youth Movement, CSP, Lebensreform, Artaman, Germanenorden, and so on
Has there ever been anything that ever happened without a cult being involved? The answer is very obviously no.
WARNING: you have to be crazy.
Starting a cult requires confidence beyond the limits of reason and rationality. You have to believe in what you're doing, without any doubts. You can't wake up and think, “man, I suck. I’m a failure. I’m mediocre. What’s the point of life? Why am I here? What is this all about? What am I supposed to be doing?” If you ever ask yourself any of those questions, then you will never be a good cult leader.
You have to believe that you are the bringing of truth, light, on a mission to save the world, with assurance of your destiny, a rock-solid sense of right and wrong, angel and demon, good and evil.
Hitler was born in 1889, and when WWI started in 1914, he was 25 years old. He was happy to join the war, because he already had nationalistic beliefs, and he felt that the war gave him purpose. When the war was lost, he believed it was his destiny to restore Germany to greatness. From that point onward, by age 30, he had no doubts about what he was doing.
Signs of a cult personality:
The average cult leader has idealistic visions in their teenage years, and is taken by those around them to be a dreamer, a speculator, a talker, with their head in the clouds, making grand pronouncements and expressing deeply held ideals.
They are romantic. They believe in destiny. They are often secretive about these ideals, since they know they will be ridiculed, so they generally confide these ideas in a trusted friend who will respect them and not call them out for being silly or dramatic.
In their 20s, they achieve service to their ideas — through warfare, revolutionary activity, and political involvement. Or, they devote themselves to an amoral life of crime, feeling alienated by the world around them — prostitution, pimping, forgery, and fraud were practiced by Manson and Hubbard.
They throw themselves into activity recklessly and with fanatical drive. Those around them see them as motivated and dedicated to their purpose. They are constantly arguing with the doubters around them, instilling hope in victory. They receive an opportunity for leadership, and this translates into greater power.
The 30s are the time when a cult leader finally begins to act like a cult leader, rather than as a mere dreamer or follower. If the cult leader is successful, then in his 40s he becomes recognized as a significant force in the practical world, either because of his financial success, military success, or by gathering a large enough following to be considered popular. He becomes a celebrity in certain circles, with followers who are willing to die for him.
Nick Fuentes doesn’t have what it takes.
The dissident right is not idealistic, but hyper-pragmatic. It hasn’t attempted to start a new religion. It has charismatic figures, but these are used car salesman.
People claim that they would “kill, rape, and die” for Nick Fuentes, but he is unable to hold a successful conference in the real world. There is no America First compound. There are no America First stormtroopers. He doesn’t even have plural wives.
If he entered the capitol on January 6th with a band of stormtroopers, flanked by General Flynn, and 23 of his supporters were shot and killed, and he was freed from prison after 9 months, then I would be impressed.
He started his show around age 20, which prevented him from going through the formative stage of a cult leader. During this formative stage, the future leader will follow a path within an existing organization. For many cult leaders, this is the military, a fringe political party, or a priestly order.
No one becomes a cult leader by starting a podcast at age 20. Even Jesus waited till he was 30 to begin his ministry. The America First cult fails the basic pattern that all cult leaders must follow.
Even Charles Mason, who was an idiosyncratic drifter, spent his 20s committing felonies like prostitution and pimping out 16 year olds. It was only in 1967, at the age of 33, that he took LSD and redirected his energy toward religion, philosophy, and being a cult leader.
Cult leadership is like a pasta — it has to boil for a certain amount of time, otherwise the pasta comes out crunchy. Obviously, if you wait too long, the pasta can become gloopy.
L. Ron Hubbard began publishing about Dianetics in 1950, at the age of 39. Joseph Smith first organized his church at the age of 25.
summary.
A cult is a start-up. Like all start-ups, being a “founder” grants exponential benefits.
In Genesis 24, Abraham sends his unnamed servant to find a wife for his son Isaac. Some speculate that he was Eliezer of Damascus, a Hamitic Mesopotamian or Ethiopian.
Whoever he was, he sounds stoked to please his master, a small-time cult leader. Imagine how stoked this servant would be to get his story put in the Bible (albeit without crediting his name). That’s the benefit of getting in on the grunt-work early: you might end up the servant of the King of the World.
The political ideologies of our day do not focus on heaven or hell, but on drag queens or fascism. They are popular, and one can become an e-celeb in political spaces easily. My purpose here was to provide a “gun to my head” answer to the question of cult formation, outside of the tried-and-true political formulations that pump out e-celebs by the dozen with each passing meme-cycle.
Despite talking about politics all day, there is no politician that I would die for. Cults are fun and life is short. If you are a charismatic, serious, masculine person, with absolute faith and an unwavering sense of destiny, you should consider starting a cult.
However, if you’re a normal person, just looking for friends and camaraderie, there are many organizations you can join: churches, synagogues, mosques, or the military. You could become a teacher, a preacher, a police officer, or a soldier. You could also join the Freemasons, the Elk’s Lodge, or The Moosemen.



You articulated very well that Fuentes doesn't have what it takes. As someone who has attended a Fuentes event, it never felt cultish. It was more like a clout-chasing contest among minor e-celebs and Twitter users.
NJF is from La Grange IL and it’s a neighboring suburb of mine. I started watching NJF June 2019 and became a Groyper. He started AF in 2017 when in his last month of high school. He helped report schools news, competed Model UN, and speech team. He said he started a MAGA club on Boston U campus at 18 where 2 Muslims and a Jew joined. These 3 people radicalized him. Paul Town himself has said NJF was grifting since the start as he likely knew everything was a fantasy after 2017 but it’s in his personality to treat this as his career and it’s better than working a 9-5 like his classmates did. I think he got in with good intentions but due to circumstance and the appeal of money and fame he kept riding the wave. As someone from the exact same upbringing I found it insane someone from the upper middle class Chicago suburbs was espousing those views so I became enamored for a year then I became a Paul Town d-rider and now I’m here.